I have a secret. An embarrassing one, and I am not kidding. But Facebook wants to tell you my secret in the preview to this link, so I’m just typing to screw with them. If you are remotely curious about my embarrassing secret, you’ll have to click the link. There. Tired yet, Facebook? Good.
I have a boil that makes periodic appearances in that sensitive part of my body that is called the taint.
You didn’t need to know that. Hell, you might still not know where your taint is yet. But I had to tell you. To prove a point.
You wouldn’t have heard it on my Facebook Author Page
For starters, some hyper-sensitive idiot would have flagged the comment. But more importantly, Facebook “pages” would have gotten my dark and dirty secret to 3% to 10% of my pitiful number of fans. To reach them all, I would have had to shell out some bucks, just to tell you I walk funny once every couple of months.
But I have a website, an actual bachelor pad off Exit 66 on the Information Superhighway. Yeah, I’m home here, alone, but I have Facebook and Twitter here too. I also have the ability to reach 100% of the people in my networks that just might be interested in my taint.
My taint would get sucked into Twitter
It’s easy to be out there in social media. And I do mean out there. We, as writers, struggle to be seen, and there are only so many times we can come up with witty shit on the fly before we’re digging into our story-stock. It’s all too tempting to have that book out there, or that story in a great collection, and spam the living shit out of everybody in your circles for a week. More, if you’re a clueless dick. Having a website lets me gather my thoughts, come up with one or more great pitches, and test them out across many social networks, finding out what works, and what doesn’t from one centralized location.
About visibility: the story of Barney Balbaloobie
Yeah, I just made that name up. I don’t know a Barney Balbaloobie. I have no reason to seek him out, and even if he had a website, what are the odds I’d just randomly type www,barneybalbaloobie.com? This is a huge misconception about having a website as an author, or any creative professional. A website is not just a way for people to reach you; it’s a two-way street. If you get noticed, or you get an award, or you save a bus full of piano-playing kittens, people are going to Google your sweet, beautiful name. If all they find is Linkedin, Facebook and Twitter – congratulations! You’re alive! But if they find www.barneybalbaloobie.com, and it’s up to date and current – you’re somebody.
You don’t have too much shit on the web
If you feel that way, get over yourself. If you can’t handle all the social media accounts effectively, either cancel the ones that you don’t ever use, OR… why not use your website as a springboard to make yourself visible to all of them, again, from a centralized location. Got something to announce? Wan’t to make a point? Why say it fifty different times in fifty different places? Just sit back. Think about it. Put it clearly, cleverly, and then, when you have something that’s to your liking, be smart and share it where you need to.
Let my taint be a lesson to you
Truth be told, it’s you against the world. Even with a website, if you’re not making the effort to come up with interesting shit for your fans and the curious people who might be fans, website or no, you’ll be a minnow in Lake Michigan. At least having an author site gives you the freedom to swim.